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Nigeria: Bubbles, brands and new consumers

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A roadside shop in Lagos selling champagne

Sarah Fitzgerald, Managing Director of ‘Executives in Africa’, was recently asked by specialist Insights and Strategy Consultants, ‘Wine Intelligence’, why champagne sales were growing so rapidly in Nigeria.  Read their article on Nigeria; Bubbles, Brands and New Consumers here[:pt]

A roadside shop in Lagos selling champagne

 

 

 

 

 

 

 

Sarah Fitzgerald, Managing Director of ‘Executives in Africa’, was recently asked by specialist Insights and Strategy Consultants, ‘Wine Intelligence’, why champagne sales were growing so rapidly in Nigeria.  Read their article on Nigeria; Bubbles, Brands and New Consumers here

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